'K-Beauty Hangout' all set for April 12 at SM Aura

The Korean Cultural Center in the Philippines (KCC) and Korea Tourism Organization Manila Office (KTO-Manila), in collaboration with Jenny House, AMOREPACIFIC Philippines, and SM Aura, is thrilled to announce its first-ever beauty event, “K-Beauty Hangout”, scheduled to take place on April 12, 2024, located at Level 3, Atrium, SM Aura. 

This event promises a day filled with beauty exploration, education, and hands-on experiences, running from 10 AM to 6 PM. Admission is free, and participants are invited to immerse themselves in the world of K-beauty through various booths and an enlightening lecture by a distinguished makeup artist from Jenny House, Korea. 

Jenny House, a trailblazing beauty salon with over two decades of history, is renowned for its comprehensive services in hair, makeup, and cosmetics. The salon is home to some of Korea's most beloved celebrities, including Son Yejin from the 2019-hit K-drama, “Crash Landing On You”, and Park Shin-hye from this year’s hit K-drama, “Doctor Slump.” 

To maximize the experience, below’s a hangout guide: 

Don't miss this opportunity to join us on April 12 at the Book Nook, Level 3, Atrium, SM Aura, Taguig City, for a day of K-beauty indulgence. □ About Korea Beauty Festival 2024 “K-Beauty Hangout” is organized in celebration of the “Korea Beauty Festival 2024” happening in Seoul from May 31 to June 30. This festival is hosted by the Ministry of Culture, Sports, and Tourism (MCST), Korea Tourism Organization (KTO), and Visit Korea Committee. 

This premier event will showcase the best of K-Beauty, featuring experiential booths tailored for foreign tourists, tourism product sales, and a diverse array of K-culture events. The celebration isn’t just about K-beauty and K-fashion but aims to explore and let visitors experience K-medical - health and wellness- too.

Seoul travelers can participate in different showrooms and celebrity-inspired make-up experiences which can be found in different attractions in Seoul - Gwanghamun, Gangnam, Myeongdong, and Seongsu. For interested participants in the K-medical experience, day tour tickets can be purchased online. 

So get ready for the biggest K-beauty festival yet by participating in our K-Beauty Hangout happening on April 12 at SM Aura.